The purpose of Idents are for the distribution company to identify themselves to their audiences. They use it to brand and market themselves. The design of the ident is also very important because it is the main way a company will get across their message.
I am now going to embed 3 videos of 3 different idents and i am going to evaluate and explain them.
The first ident i am going to show you is Dreamworks.
Dreamworks is a distribution company that specializes in children's films. This film ident is very good at portraying this because they use clouds, balloons etc. This are kinds of things that children like. The music is quite soft and magical which fits in with the ident as there is a man that is sitting on the moon which is also quite magical. They also use white and blue colours which remind me of fairy tale kind of colours. The music links in with the title because the music reminds me of being in a dream.
Dreamworks adapted their ident to fit in with the film that they were representing here is a video of some of the ways dreamworks adapted their ident.
The second ident I am going to show you is Warner Bros.
Warner Bros is a distribution company that specializes in many different films. They are very well-know with an iconic theme tune. If you heard the theme tune without looking at the screen then you would know that it is Warner Bros. They have a gold logo. Gold is a very powerful colour and symbolizes that they are a very big and well-known distribution company. Gold stands out to every other colour. The Warner brothers ident is very clever as well because it changes depending on the genre of film or the type of film they are representing.
For example, harry potter. The ident changes for harry potter and becomes very dark and dull colours like black and grey which is what harry potter is magic, fighting etc. Here is an image of the Warner Bros ident for harry potter.
This is to engage the audience and give them a feel of what the film is going to be like. Like the example i gave with harry potter.
The final ident i am going to show you is 20th Century Fox.
20th Century Fox is a distribution company that specializes in all different kinds of films from children's films to more action packed films. Here are some examples of films that they do.
There are a few of the films that 20th Century Fox represents. They do just do one genre of film they do all sorts from children's to comedy to thriller etc.
Their logo is set out to make them look important and powerful. It is set out like Hollywood with the lights surrounding the logo and the name in big gold letters.
The music at the start of the ident is a drum roll and then a fanfare which signifies something important. It is like when a celebrity or a well-known person is about to be introduced to a crowd of people they have a drum roll and a fanfare to create suspense. This is what 20th Century Fox are trying to achieve.
Here is an example of how they change their ident to fit in with the film. In this example the ident has been changed to fit in with the Simpsons whereby one of the Simpsons characters is singing the theme to the ident.
For my next post I am going to be talking about film classification and why it is so important for film makers.
